Rise to fame
Forged from the spirit of fierce competition, Matechuk is no stranger to the pursuit of excellence.
His determination and perseverance leading him to the world stage in 2017, when snow bike racing debuted as the premier motorsport event at the Winter XGames. He would land a podium at this inaugural event in a huge comeback ride that turned heads and won hearts in a never-say-die performance.
With his name in the headlines, he picked up some major support and in the following year, he repaid his Sponsors faith in him with a decisive gold medal win. Over the next two years Matechuk dominated the sport and was soon dubbed the Father of snowbiking.
As the sports world retracted from the tight grip of a global pandemic, Matechuk focused on creating feature film content and diversifying his lifestyle portfolio. This lead to his extensive travels, base jumping and wing suiting from the fjords of Norway to the red sandstone of Utahs. Hiking the jungles of Brazil to race waterfalls plummeting from the rocky ledges or jumping from high rises during sunset in Panama. Where ever adventure can be found, you'll likely find Cody Matechuk in the center of it.
Our partnerships are a living testament of the power harnessed by determination, drive and innovation.
We recognize that the audience embracing this intensely diverse lifestyle, is an overlap of Millennials and Gen Zers. These new audiences value individual expression, are radically inclusive and more pragmatic than previous generations. Technology has given young people an unprecedented degree of connectivity among themselves and with the rest of the population so its not surprising to learn they crave raw authenticity in their brands and products. They expect to have the content they crave consistently available at their fingertips so they can browse, watch, and share on-the-go. This interaction is much more personal than browsing a site and this is why companies and industries that communicate this way create a more loyal and invested audience.
We've looked to build our team & lifestyle brand with strategies and companies that embrace this mindset and we will continue to heavily impact social media with engaging and genuine content that attracts new followers and inspires loyal interaction. Each of our partners will contribute to and benefit from existing followers and the appeal of a target rich audience that shares in the lifestyle we promote.
All the while, breaking through and taking hold of a digitally saturated audience. Matechuk consistently creates dynamic & memorable activation efforts to feed follower interest year round. The impact is represented in the staggering increase of followers and achievements listed here:
First Snowbike rider to win consecutive gold medals (2018, 2019, 2020)
Completed the WORLD'S FIRST snowbike base jump in Whistler, BC
Grew Instagram following 1,262% (@matechuk111) to over 100K today
Featured at the 2020 Jackelope BASE Jump Accuracy demo
Earned stunt licence for skydive demo and performances
Become the exclusive R&D Rider for Yeti to develop snowbike track and kits
Hosted a new Web TV series featuring Extreme Athletes '
Featured interview on 'Harp's House' podcast
More than 775K views of Matechuk content on Youtube based on his top 10 viewed videos
Featured appearance in multiple backcountry full length video productions
ABILITY IS WHAT YOU'RE CAPABLE OF DOING
MOTIVATION DETERMINES HOW HARD YOU'LL WORK TO GET WHAT YOU WANT.
ATTITUDE DETERMINES HOW WELL YOU WILL DO.
Ready to join a
We've earned some huge successes over the years and created some exciting new opportunities to focus on moving forward.
We're ready to team up with you to elevate your brand, inspire a passion for life and conquer your goals with a lifestyle brand that will appeal and engage audiences worldwide.